Design Leadership / Product / AI


I lead design teams and initiatives that connect experience, business and technology, exploring new ways to create digital products and to evolve how we work with artificial intelligence.

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Case 1

Carnaval Mode

Inter · Nov 2024 – Mar 2025

Just three weeks after joining Inter, I proposed Carnaval Mode as a security pilot and led its development end to end. With no dedicated product team, Design also took on the strategic leadership of the initiative, partnering with technology and bringing together CX, anti-fraud, Branding, Growth, infrastructure and business areas. In about two months the solution came to life and paved the way for Vigilant Mode, which became Inter's permanent security feature.

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Role

I proposed the mode and led the initiative end to end; with no product team, design also acted as product.

Results

−8%uninstalls in Carnaval week 2025 vs. 2024
9.4Mcustomers saw Carnaval Mode in the app
89%CSAT for the mode
Carnaval Mode

Case 2

Platform vision applied to Home widgets

2025 – 2026

The Home is the app's front door and receives millions of customers every month, with dozens of products competing for the same screen. Widgets replace fixed space with personalized information: customers choose what stays on their Home, and the platform strategy proposes building each widget once for many products.

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Role

I led the evolution of Home widgets toward a platform vision, with design strategy and governance.

Results

27%of widgets aligned from design to codeDiagnosis after DIY
7×more personalization among the most engaged customersOct 2026
~64%of the catalog covered by 5 templatesNext evolution

Case 3

Spec Driven Design: an agentic design pipeline

2026

The bet was to bring the entire design process into an agentic pipeline, where the agent works with the designer from problem to delivery, with human approval at the points that matter.

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Role

I led the strategy and structuring of the AI pipeline applied to the design process, defining its direction, priorities and working model with a dedicated group from the team.

Results

75%less time on documentation and alignment
100+designers using the pipeline
83projects documented
Spec Driven Design: an agentic design pipeline

How I lead design

Inter · Nov 2024 – present

My path across different industries shaped a view of leadership that connects people, design and business. From building teams to developing talent, I seek to create environments where autonomy, collaboration and excellence drive decisions, strengthen design's role and create real impact.

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Role

Senior Design Manager. 13 designers, 4 direct reports.

In numbers

+8years in design
+29people led
+30financial-industry topics
How I lead design

  1. 01

    A place in people's lives has to be earned. As designers, we need to understand their contexts, recognize their needs and create experiences that are truly relevant. When a product makes sense in someone's life, it naturally finds its place.

  2. 02

    Design evolves when we have the courage to question what already exists and try new paths. Curiosity leads us to explore possibilities, while execution turns ideas into living experiences. May we stay forever unsatisfied, always restless about what we can still transform.

  3. 03

    The best ideas gain strength when different perspectives meet. It is in the exchange of knowledge, experiences and ways of seeing the world that we discover new possibilities. May we build relationships of trust, share decisions and give people the autonomy to explore paths we might never have imagined alone.

  4. 04

    Design has the power to spark emotions, create connections and turn experiences into memories. Beauty, details and sensitivity are part of how we perceive and relate to the world. May we be intentional about delighting.

Hi, I'm Isadora!

I enjoy solving complex problems, questioning what could be better and turning good ideas into experiences that make a difference for people. I believe in the power of design to democratize access, bring people closer to knowledge and make the complex simpler and more meaningful.

My perspective combines design, business and technology. I like building products, but also developing the teams behind them, helping people grow, make decisions and find new ways of doing things.

I'm curious by nature, I love learning, and I believe there is always a better way to build what comes next.

Isadora Diniz